Delray Beach, Fla. (April 21, 2026) — Hickory Global Partners has announced the full integration of Tickitto, a high-tech API platform providing access to curated live events and experiences worldwide. The move enables Hickory’s travel management companies, corporate travel departments and corporate direct members to seamlessly source, manage and distribute tickets for concerts, sporting events, Broadway shows and exclusive local experiences while earning 8% commission on every transaction.
As business travel continues to evolve, travelers are increasingly extending work trips for personal experiences, particularly around concerts, sporting events and cultural moments. This shift presents a clear opportunity for business travel advisors to promote longer stays and stronger traveler satisfaction.
“This isn’t just about adding tickets. It’s about unlocking a new layer of value in business travel,” said Chris Dane, president and managing partner of Hickory Global Partners. “Bleisure is no longer a trend, it’s an expectation. By enabling Hickory members to package events into business trips, we’re helping them drive incremental revenue while strengthening client loyalty.”
The integration follows Tickitto’s recent U.S. launch through its parent company, InteleTravel, and marks a significant expansion of Hickory’s capabilities. While only members receive the 8% commission, any agency, CTD, corporation, or Hickory supplier can book their live events tickets on their website, delivering a more dynamic, experience-driven travel package tailored to business travelers.
Founded in 2018, Tickitto was designed to modernize ticketing and event sales. Through third-party partners, it purchases tickets directly from event providers and resells them to consumers. The platform’s user interface allows travelers to browse precise event options — from major sporting events and concerts to unique local experiences unavailable elsewhere.
"Business travelers don’t just want efficiency — they want more meaning in their trips,” said Dana Lattouf, CEO and founder of Tickitto. “By embedding events into corporate travel, we’re helping advisors turn a flight and hotel into a complete experience. That drives both revenue and long-term loyalty.”
The announcement comes as demand for experiential and “bleisure” travel continues to grow. Business travelers are increasingly extending trips to include leisure experiences, and Hickory members are now uniquely positioned to meet that demand by packaging premium event access alongside traditional corporate travel services.
As the lines between business and leisure continue to blur, Hickory Global Partners is equipping its members to stay ahead by transforming business travel from a necessary cost for companies into a driver of engagement, revenue and loyalty.
About Hickory Global Partners
Founded over 40 years ago, Hickory Global Partners is an industry-leading global alliance for Travel Management Companies (TMCs), Corporate Travel Departments (CTDs) and corporations that delivers unparalleled negotiated discounts and commissions, resources, support, and value that significantly benefit its members and, ultimately, their clients. Hickory Global Partners bridges the gap between members and suppliers and raises the bar on what being a global corporate travel alliance is all about. Its visionary hotel program, robust air program, one-of-a-kind ground transportation program, comprehensive ancillary portfolio and HS365 agent support program including providing after hours service make Hickory Global Partners an important strategic partner in the corporate travel industry. Hickory Global Partners is a wholly owned unit of InteleTravel.
About Tickitto
Tickitto, founded in 2018 and part of InteleTravel, is an event commerce infrastructure platform that connects travel sellers to global, curated event inventory. Through a single API, partners can source, price and distribute tickets to high-demand experiences — from sports and concerts to cultural and local events — seamlessly within their existing booking flow. By embedding event commerce into travel, Tickitto enables partners to unlock new revenue streams, increase basket size and deliver more differentiated, experience-led journeys. For more information, visit www.tickitto.com.
